Advancing customer experience in Jordan, together.

A community for CX practitioners and people interested in the field to connect, share practical knowledge, exchange experiences, and collaborate.

2 Meetups
2 Webinars
~700 Company page followers

Built by practitioners, strengthened by participation.

CXJO brings together customer experience practitioners and people interested in the field across Jordan. We create space for practical learning, honest conversations, and collaboration across industries and experience levels.

Community

Connect with peers across industries and experience levels.

Content

Share practical tools and locally relevant knowledge.

Conversation

Discuss real challenges and learn from each other.

Collaboration

Develop ideas and strengthen CX practice together.

We are building toward a professional CX association that supports learning, research, and collaboration in Jordan.

The team behind CXJO

Danah Ghosheh — Founder and Training Lead at CXJO

Danah Ghosheh

Founder & Training Lead

CX Strategy leader with 9+ years across telecom, consulting, and technology.

Razan Athamneh — Communication, PR and Partnerships Lead at CXJO

Razan Athamneh

Communication, PR & Partnerships Lead

CX & Business Excellence professional with 14 years in telecom and consulting.

Noor Al-Khatib — Events and Activation Lead at CXJO

Noor Al-Khatib

Events & Activation Lead

Senior UX Research & Digital Experience professional with 17+ years across public sector, financial services, and healthcare.

Laith Abu Sa'ad — Communication and PR Lead at CXJO

Laith Abu Sa'ad

Communication & PR Lead

CX & Business Excellence professional with 8+ years in banking, specializing in journey design and CX analytics.

Learn, connect and exchange ideas.

Our meetups and webinars bring people together to share experiences and discuss the challenges shaping customer experience.

We're preparing our next activity. Join CXJO to stay connected.

Past activities
CXJO members gathered for CX Day Jordan, October 2025
Meetup

CX Day Jordan

Oct 2025

An in-person gathering to mark International CX Day. Attendees shared how they define customer experience in their own words — a moment that captured the community's voice.

CX Circle first meetup group photo
Meetup

CX Circle — First CX Meetup in Amman

14 Jul 2025 · VBC Abdoun

CXJO's first in-person meetup, in collaboration with Maher Samhouri from CXarabia. A safe, honest space for CX professionals to connect, share insights, and grow together.

CX Studio webinar poster: Practical AI in CX — How to Build Your Chatbot Agent, with Dr. Raghad Hmeimat
Webinar

CX Studio: Practical AI in CX

2025

A practical session on building chatbot agents using AI, featuring Dr. Raghad Hemeimat. Moderated by Noor Al-Khatib.

Danah Ghosheh presenting at Princess Sumaya University for Technology
University Session

CX Careers Talk — Princess Sumaya University for Technology

2025

An introduction to CX concepts and career paths for Marketing students, hosted at PSUT by invitation of Dr. Mohammad Y. Abuhashesh. Presented by Danah Ghosheh and Razan Athamneh.

CX Studio webinar poster: From Experience to Role — Turn Your CX Journey Into a Standout Resume, with Farah Atallah
Webinar

From Experience to Role: Turn Your CX Journey Into a Standout Resume

14 Feb 2026

A practical webinar for CX professionals on positioning experience, communicating impact, and preparing for their next role. Hosted by Farah M. Atallah, Talent Acquisition Expert.

Practical knowledge for better experiences.

Straightforward tools and frameworks from the community, for the community.

CX Framework: Four connected areas

A simple framework connecting customer understanding, journeys and touchpoints, service and process alignment, and measurement and improvement.

Download the framework (English PDF)

Be part of CXJO.

Join the community, share your expertise, or explore a partnership. Tell us how you would like to get involved.

Join the community

Connect with CX practitioners and people interested in the field. Membership is free at launch.

Contribute

Speak, write, volunteer, or share your expertise with the community.

Partner with us

Explore collaboration opportunities between your organisation and CXJO.

Join, contribute or partner

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Stay close to the community.

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